Jeff Booth

Jeff Booth is a visionary Canadian entrepreneur, technology leader, and thought-provoking author whose work challenges conventional economic thinking and explores how technological innovation can shape a better future. Best known for his influential book “The Price of Tomorrow: Why Deflation is the Key to an Abundant Future,” Booth has emerged as a leading voice in conversations around deflation, exponential technologies, and the future of money.

Early Life and Education

Jeff Booth was born and raised in British Columbia, Canada. He developed a passion for innovation and technology from a young age and went on to study business at the University of British Columbia (UBC). With a keen sense for entrepreneurship and a desire to create meaningful impact, Booth began a journey that would lead him to the forefront of the tech industry.

Career as a Technology Entrepreneur

Jeff Booth co-founded BuildDirect, an innovative online platform for home improvement products, during the early 2000s. As CEO, he led the company through massive growth, securing hundreds of millions in funding and scaling its operations globally. BuildDirect became a pioneer in combining technology with the supply chain and logistics sectors, fundamentally reshaping how consumers and suppliers connected in the construction materials space.

His leadership at BuildDirect was marked by resilience and vision, especially in navigating the 2008 financial crisis and adapting to the changing digital economy. Booth stepped down as CEO in 2016 but remained a board member and advisor for several years.

Author and Economic Thought Leader

In 2020, Jeff Booth published “The Price of Tomorrow”, a critically acclaimed book that explores the tension between deflationary technological progress and inflationary monetary policy. The book argues that as exponential technologies like artificial intelligence and automation advance, they naturally drive costs down. However, governments continue to fight this deflationary trend with inflationary tactics—primarily through debt and money printing—leading to systemic imbalances and rising inequality.

Booth advocates for embracing deflation and rethinking our economic frameworks, positing that only by doing so can humanity unlock the abundance that technology makes possible. His book has resonated with entrepreneurs, economists, and technologists alike, sparking global discussions on the future of finance and economic sustainability.

Advocacy for Bitcoin and Decentralized Finance

A vocal proponent of Bitcoin, Jeff Booth sees it as a cornerstone of a fair and decentralized financial future. He believes Bitcoin’s fixed supply and decentralized nature align with the deflationary forces of technology and offer a solution to many of the problems created by fiat currency systems.

Booth is a co-founder of Ego Death Capital, a venture fund focused on investing in companies building on the Bitcoin ecosystem. He also advises numerous startups in the tech and fintech space and continues to champion innovations that promote transparency, decentralization, and individual empowerment.

Speaking and Media Appearances

Jeff Booth is a sought-after speaker and commentator, frequently appearing on podcasts, financial news platforms, and global conferences. He speaks on topics such as:

• The future of money and value

• Technological deflation and its economic impact

• Bitcoin and decentralized finance

• AI, automation, and the changing nature of work

• Building resilient, abundance-driven economies

His insights have been featured on platforms such as The Pomp Podcast, What Bitcoin Did, Real Vision, and CNBC, among others.

Awards and Recognition

• Named one of Canada’s Top 40 Under 40 for leadership and innovation

• Recognized for building one of Canada’s fastest-growing tech companies

• Acclaimed author with a global following in finance, tech, and policy circles

Personal Life

Jeff Booth lives in Vancouver, British Columbia, with his family. He is deeply committed to creating a better future for coming generations and continues to inspire entrepreneurs, investors, and policymakers through his work. Beyond business and economics, he’s passionate about mentorship, sustainability, and building long-term solutions that align with human values and technological potential.